CERAWeek needed a website as comprehensive and content rich as their annual week-long global energy conference. By working in a cross-functional team and front-loading the project with a robust research and discovery process, the website blended the business goals with the user's focus.
InVision. Google Drive. Sketch. Jira. Basecamp. Craft. Whiteboard. Sticky notes.
Lead UX Designer
Director of Project Management, Group Brand Director, Executive Creative Director, Content Strategist, Art Director, UX Designer (myself), Senior Analytics Manager, Software Architect, Senior SEO Manager
Learnings & Unique Obstacles
The external team had limited experience working with a UX designer, requiring me to dial into the nuances of the business and audiences, improving my practice of empathy along the way. This project challenged me to demystify the UX process.