City Year

Website Redesign

CERAWeek needed a website as comprehensive and content rich as their annual week-long global energy conference. By working in a cross-functional team and front-loading the project with a robust research and discovery process, the website blended the business goals with the user's focus.

CityYearMockup_edited.png

Tools

InVision. Google Drive. Sketch. Jira. Basecamp. Craft. Whiteboard. Sticky notes.

My Role

Lead UX Designer

The Team

Director of Project Management, Group Brand Director, Executive Creative Director, Content Strategist, Art Director, UX Designer (myself), Senior Analytics Manager, Software Architect, Senior SEO Manager

Learnings & Unique Obstacles

The external team had limited experience working with a UX designer, requiring me to dial into the nuances of the business and audiences, improving my practice of empathy along the way. This project challenged me to demystify the UX process.