Subscription E-commerce Website Design

Darwin’s subscription model and custom product demanded a compelling mobile-first website that engages their audiences with a simple, approachable user experience. Our design and implementation migrated existing Darwin’s customers to the Salesforce Commerce Cloud platform, offering an improved subscriber experience behind the login. 



InVision. Google Drive. Sketch. Jira. Basecamp. Craft. Whiteboard. Sticky notes.

My Role

Senior UX Architect

The Team

Senior Project Manager, Account Manager, Executive Creative Director, Art Director, Senior UX Architect (myself),  Associate Technology Director

Learnings & Unique Obstacles

Darwin's product is a subscription to raw pet food for naturally healthy pets. In its nature, this product does not lend itself to appetizing photos, or a traditional cart experience. This required us to reconstruct the business modal on the new platform and collaborate with the partner who manages the subscriptions. This project challenged me as a designer to present backend complexity in a simple, intuitive interface.