Speak Your Migraine
SpeakYourMigraine.com needed some updates before the launch of a new migraine drug, looking for a higher percentage of completion of the Migraine Impact Assessment tool on their website. This tool allows users to see and understand the impact that migraine has on their life, in a calculable way. The pharmaceutical company had a unique set of legal requirements for the site, which also influenced the Migraine Impact Assessment.
Sketch. Pen & Paper. Whiteboard. Keynote.
UX Designer. Project Manager. Brand Strategist. Sr Digital Producer. Digital Producer. Marketing Manager. Digital Layout Artist. Art Director. Third-party Dev Team.
Rapid Prototyping for use in in-house user testing
My three initial designs were loosely depicted as clickable InVision prototypes. I recruited a small group of 6 migraine sufferers from within my company. We used voice and screen recording to capture the sessions, and reviewed the recordings together as a team. We tested two simplified designs based on user feedback and committed to a sliding numerical scale and growing visual expression of the data.
Functionally Annotated Wireframes
Once the design was complete, annotated wireframes were produced for use by the third party development team. The annotations included interaction, visual, and UX design considerations.
Learnings & Unique Obstacles
This was my first encounter with a pharmaceutical website. Like banks or insurance companies, pharmaceutical companies have a long list of legal requirements that affect the entire website. Getting up to speed on those regulations and designing for them was a new experience and point of growth.
Data Visualization Design
As we began user testing, I was curious about which element would cause the user the most friction or pause, the data selection design or the data visualization design. We found that the curiosity of the tool wasn't is the data selection, as the user was not surprised or delighted by the info they chose to enter. But rather, the focus was on the growing visualization, allowing the user to get a 30-day view of how migraine affects their life. For some users, this was the first time they had calculated the time lost to migraine suffering and was a moment of personal reflection. For others, this tool provided a way to talk about migraine and migraine impact with the family or doctor.